Case Study
Pitch Dev Studios
Sci-fi industrial concepts delivered five-times faster with 3D AI Studio’s geometry & PBR generation.
Digital Content Production
Quick Facts
Company Aesthetic
Grounded sci-fi realism
Core Use-Cases
Visual dev · Game assets · Industrial design
Team Size
3 – 10 artists, project-dependent
Flagship Project
Original sci-fi IP
The Challenge
“Traditional sculpting in ZBrush followed by paint-overs in Photoshop produced strong visuals, but iteration was painfully slow. We couldn’t explore multiple directions fast enough to satisfy clients or investors.”
Solution & Workflow
3D AI Studio enters the pipeline as a rapid idea to geometry accelerator. Artists block out entire habitats or hero props in minutes while the AI generates production-grade topology and UVs in the background. Real time PBR generation makes every surface more convincing with each prompt tweak, with zero round trips or baking steps and truly instant feedback.
Once the volumes are approved, meshes move directly to ZBrush for kit bashing. The team merges components, adds hero micro detail, and exports the result with the PBR stack fully preserved. Assets then continue to Unreal Engine for lighting, set dressing and cinematic cameras. When a frame needs extra polish, a single pass in Photoshop is usually enough.
The learning curve proved remarkably short:junior artists delivered production work in forty-eight hours. Pitch Dev Studios follows a broad to narrow rhythm: lock scale and mood first, then use focused image crops to refine material nuance. Production lead Yariv Newman reports that the approach cuts more than two thirds of sculpt time while opening far more exploratory branches. In his words, “The tool keeps pace with our imagination, nothing else on the market does that.”
Workflow Overview
How Pitch Dev Studios combines 3D AI Studio with ZBrush
A walkthrough by Yariv Newman.
Results & Impact
45+
unique assets created in 5 weeks
≈ 5×
faster concept iteration
68%
less production hours
“With 3D AI Studio we went from sketch to screen in record time. Our early concepts felt so polished that feedback was quicker and client buy-in was immediate.”
Yariv Newman, Production & Concept Designer
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